Virtually every business relies on some form of trademark to help customers recognize its products. Physical goods may be marked with a trade name or logo, or may be packaged in a distinctive manner. Providers of services may use specific trade names or logos in their advertising, on vehicles, or on uniforms. Use of a trademark in business can give you certain rights in that mark, including the right to prevent others from using your trademark in a way that misleads consumers. Registering your trademark with the US Patent and Trademark Office provides additional benefits in many cases. If you are choosing a new trademark, there are important legal issues to consider. Trademarks can be licensed for use by someone else, but trademark licensing contracts must include certain trademark-specific provisions or the owner risks losing the trademark.

Gertz Legal, PS can provide you with advice on new or existing trademarks, registration of trademarks, and contracts with trademark-related provisions.