Virtually every business relies on some form of trademark to help customers recognize its products.
Physical goods may be marked with a trade name or logo, or may be packaged in a distinctive manner.
Providers of services may use specific trade names or logos in their advertising, on vehicles, or
on uniforms. Use of a trademark in business can give you certain rights in that mark, including
the right to prevent others from using your trademark in a way that misleads consumers.
Registering your trademark with the US Patent and Trademark Office provides additional benefits in
If you are choosing a new trademark, there are important legal issues to consider. Trademarks
can be licensed for use by someone else, but trademark licensing contracts must include certain
trademark-specific provisions or the owner risks losing the trademark.
Gertz Legal, PS can provide you with advice on new or existing trademarks, registration of trademarks, and contracts with trademark-related provisions.